Key Points
- Record-Breaking Scale: The park expands to a historic 1.2 million square meters, themed “Ice and Snow Fairy Tale World.”
- New Year’s Eve Extravaganza: Features a 3-hour “Journey Like a Song” concert on New Year’s Eve, plus drone shows and spectacular fireworks on holidays.
- Innovative Experiences: New Ice & Snow Hot Spring Camp offers snowland hot springs and snow hut hot pot; AI-powered laser engraving creates custom souvenirs in just three minutes.
Harbin, the northern metropolis hailed as the “Ice City,” has once again extended a brilliant invitation to the world. At the “Ice and Snow Harbin, Global Top 1” 2025-2026 Ice and Snow Tourism Product Global Promotion Conference, the highly anticipated 27th Harbin Ice and Snow World was officially announced. An ice and snow festival of unprecedented scale and boundless creativity is about to begin, inviting global tourists to a fairytale rendezvous in this land of ice and snow.
This year’s Ice and Snow World will feature a brand-new look and upgraded experiences, guiding visitors to explore a frozen kingdom filled with fantasy, romance, and surprises.
A Fairytale World in a Land of Ice and Snow
The 27th Harbin Ice and Snow World is themed “Ice and Snow Fairytale World,” perfectly weaving together fantasy and reality. To provide visitors with a more expansive and immersive experience, the park will expand to a staggering 1.2 million square meters. This is not just a simple increase in size but a breakthrough that pushes the imaginative boundaries of ice and snow art.
Three Main Axes: Connecting Ice City Memories with World Wonders
This year’s park is designed around three main thematic axes that connect Harbin’s urban memory, the artistic charm of ice and snow, and diverse world cultures.
1. The Ice City Memory Axis
This axis is a time-traveling corridor through the city’s development. The journey begins at the main entrance gate, designed after the old Harbin Railway Station, serving as a gateway of ice and snow that freezes history in time. Passing through the gate, visitors will encounter landmarks such as the towering main spire and the exotic Sino-Baroque ice-carved neighborhood. Every step is a walk-through of Harbin’s historical footprints, allowing one to feel the city’s profound cultural heritage.
2. The Ice and Snow Art and Performance Axis
Starting from the majestic main spire, this axis is a convergence of art and passion. Visitors will marvel at lifelike ice sculptures of the twelve zodiac animals and have the chance to visit the northernmost ice and snow studio of China Media Group (CMG). The axis culminates at the magnificent “Dream Big Stage,” inspired by the Yangmingtan Bridge, signaling that this will be the ultimate stage for dreams and joy.
3. The Multicultural Ice and Snow Axis
This axis begins with a landscape display showcasing the origins of ice lanterns, leading visitors into a true fairytale kingdom. It cleverly integrates the unique cultural elements of the guest country, Belgium, as well as guest provinces (Shandong, Fujian) and the guest city (Shenzhen). Here, the cultural charms of different regions and the art of ice and snow shine together, creating a fantastic path that gathers styles from around the world.
An Array of Highlights: A Comprehensively Upgraded Ice and Snow Experience
Beyond the grand park layout, the 27th Harbin Ice and Snow World has upgraded every aspect, from performances and events to services, aiming to create an unparalleled experience for every visitor.
Stunning Performances and Ice Parades
This year’s festival elevates entertainment to new heights. The grand “Dream Big Stage” and the classic “Ice and Snow Big Stage,” two major outdoor venues, will echo each other with spectacular shows of different styles. The acclaimed large-scale fantasy show, “Chariot of the King,” will make a powerful return, with enhancements in plot, cast, and audiovisual effects for an even more stunning impact. Additionally, a specially created large-scale ice and snow themed parade will feature richer content and interactive elements, spreading joy to every corner of the park.
Thrilling Events and New Year’s Eve Celebration
The park is not just a palace of art but also an arena for winter sports. A series of events and competitions, including the 6th Harbin Ice-Harvesting Festival, international ice sculpture competitions, snow football matches, and ice hockey games, will take place. The most anticipated event is the New Year’s Eve celebration, where the park will partner with Trip.com Group to host the “A Journey Like a Song” New Year’s Eve concert. A-list guest performers will take the stage for three continuous hours of non-stop entertainment, ringing in the new year with tens of thousands of visitors. On major holidays, spectacular drone shows and aerial firework displays will also light up Harbin’s night sky.
Smart Creative Products and Interactive Experiences
Creative souvenirs are entering a new era of smart technology. The park will feature an AI interaction zone, collaborating with a leading laser technology company to introduce advanced laser engraving equipment. Visitors can witness an exquisite model of the main spire being created in just three minutes. Furthermore, AI cameras, video machines, and custom souvenir machines will allow every visitor to create their own unique mementos on the spot.
Attentive Services and Warm Comfort
To enhance visitor comfort, this year’s Ice and Snow World has made significant service improvements. In addition to free access to the year-round ice and snow venues and commercial services, the park will add a 5,000-square-meter “Air Dome” to provide a spacious and warm resting area. Multiple high-end restrooms and women-only facilities will also be added, demonstrating care in every detail.
Unique Accommodations and an Ice-and-Fire Experience
Want a deeper experience of life in the snow? The park has built a new “Ice and Snow Hot Spring Camp” on the foundation of its existing RV camp. It offers not only finely decorated, comfortable guest rooms but also distinctive snow-covered hot spring pools, snow hut hot pots, and starry sky hot pots. Imagine soaking in warm spring water while snow falls around you, savoring a steaming hot pot—it is undoubtedly the ultimate winter indulgence.
Smart Scenery and Convenient Touring
A new intelligent service mini-program will become your best guide to the park. Through it, you can easily purchase tickets, check attraction details and performance times, and get real-time updates on queues for restrooms and dining, allowing you to plan your visit effortlessly and minimize waiting time.